Discovering Business Value in Social Analytics

While social analytics tools have become increasingly sophisticated, there's one thing they lack: human insight. It's up to us as community managers to translate data into actionable insights. This should not only improve social strategy but inform key stakeholders and, ultimately, company goals. We're gathering a group of top notch digital strategists to discuss the latest analytics tools, trends and, more importantly, how they can show social's value in business.

Schedule

6:30-7:00: Networking

7:00-8:00: Social Analytics Panel

Otis Kimzey, Director of Strategic Accounts at Simply Measured
(@otis)

Zach Seward, Senior Editor at Quartz
(@zseward)

Sam Hofstetter, Director of Social Media at VH1
(@sbh)

Yoram Greener, Partner at JubaPlus
(@ygreener)

8:00-8:15: Audience Q&A with Panelists

8:15-8:30: Hi-5: Sites/Apps/Tools to Check Out

Erica Swallow, Community Manager at StartupBus
(@ericaswallow)