How to Create a Blockbuster B2B Strategy to Generate Revenue & Value

Join a lively discussion over dinner with John McCauley, CMO of Screenvision Media (https://screenvisionmedia.com/executive/john-mccauley/). Learn how this seasoned consumer marketer took on the challenging B2B media industry by innovating to create growth and value.

Conversation and discussion over dinner are encouraged!

CMO John McCauley helped increase the company's market share by 25% in less than 3 years. John McCauley is a senior marketing and media executive (https://www.linkedin.com/in/johnpmccauley/) with a proven track record. He has successfully increased the enterprise value of organizations through strategic leadership and innovation.

Learn about John's success, how he has innovated as a marketer, what he does at Screenvision that is unique and uncommon, how he drives growth, and more. This is an open-table discussion where you can directly ask John any questions.

Come join us for a lively, informative, and fun discussion with John about enterprise business growth through marketing. We will discuss high-level strategy, evolving marketing principles, and in-the-trenches tactics used successfully by John McCauley.

The nominal $10 ticket helps us to cover the speaker's dinner. Food and drinks are pay as you go.

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John McCauley's Biography

CMO, EVP & Strategic Alliances

John McCauley is Screenvision Media’s Chief Strategic Development Officer and is responsible for leading the company's development and integration of technology, overseeing data and content solutions for advertisers, directing strategic alliances to continue company growth, and managing the company's Research and Marketing Departments.

Prior to joining Screenvision Media, McCauley was the Principal of his own agency, Flying Tiger Enterprises, where the emphasis was connecting brands and media companies to new technology media, content and other emerging opportunities.

Prior to Flying Tiger, McCauley was the CMO of CBS College Sports Network, the 24-hour college sports cable channel from CBS Sports. His areas of focus were branding, media, digital programming, online marketing and research.

McCauley also has experience within the studio and exhibition community. He was EVP of Global Marketing Partnerships for The Weinstein Company, where he worked on film and TV properties, including Project Runway, as well as the SVP of Marketing and Business Development for Loews Cineplex Entertainment, where he led the Loews 2003 Centennial Celebration branding and revenue efforts.

McCauley holds a bachelor’s degree in Accounting from Kings College in Wilkes-Barre, Pennsylvania, and an MBA in Marketing from Vanderbilt University’s Owen School.