The Lean Brand with NY Times Bestselling Author Brant Cooper

Are you an entrepreneur or brand manager interested in building validated, passionate relationships with an audience? Do you want to quickly and inexpensively take your brand to the next level? If you have asked yourself either of these questions, you will want to attend The Lean Brand – an entirely new approach to brand development rooted in experimentation, validated learning, and iteration.

The Lean Brand:

• Replaces the conventional process with continuous renewal.
• Replaces a brand genius with validated learning.
• Is optimized for the discovery and delivery of value.

If you are new to using lean methodologies for brand innovation, either in a startup or an enterprise, this session will give you an overview of the approach and a starting point to begin taking advantage of the techniques. If you have been working as a seasoned brand manager, this session will provide new ways to run the types of experiments you can use to accelerate brand innovation.

About the Speaker:

Brant Cooper previously authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss Lean Startup and Customer Development concepts, earning a distribution of over 50K. He has worked with thousands of entrepreneurs across the globe. On Friday, he will introduce his new book, The Lean Brand, which discusses how to use your brand to turn satisfied customers into passionate ones. More info at http://leanbrandbook.com/

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Brant is also the Co-Founder of Moves the Needle Group, which has advised the innovation practices of leading companies, such as Qualcomm, Intuit, Capital One, Pitney Bowes, and Hewlett-Packard. Brant blogs at Market By Numbers and tweets @BrantCooper.

Agenda:

3:00 PM to 3:50 PM - Networking over Pizza and Beer
3:50 PM to 4:00 PM - Announcements
4:00 PM to 5:00 PM - Speaker and Q&A

Tickets: $10 through October 21

After October 21 admission will be $15 per person

Sign up and get your tickets at https://www.eventbrite.com/e/lean-startup-20-the-lean-brand-with-brant-cooper-ny-times-bestselling-author-tickets-13531116935