Name: Understanding Business as a UXer
Start: 2025-07-10T18:00:00-05:00
End: 2025-07-10T19:00:00-05:00
Location: Ion

**📅 Event: Understanding Business as a UXer**
**🗓 Date: July 10th, 2025**
**🕕 Time: 6:00 PM**
**📍 Location: The Ion Houston (Code4Y’all at the Ion)**
**🎟 Free to register \| All skill levels welcome**

Join us for an insightful session led by **Isabel Almaguer, Senior Data Advisor**, as we explore how UX professionals can bridge the gap between design and business impact.
In this talk, you'll learn how to:

* Clearly communicate the value of your design decisions to stakeholders
* Gain internal buy-in for your UX projects
* Align your work with broader business goals
* Demonstrate how a better user experience can drive measurable outcomes like increased sales, improved customer retention, and operational cost reduction

Whether you're just starting out in UX or you're a seasoned pro looking to strengthen your business case skills, this session is for you.

**Don’t miss this chance to connect, learn, and grow with the Code4Y’all community!**

William Fermo

Code4Y'all

Azure Tech Groups

Graciously providing a state-of-the-art meeting space, pizza, and sodas!

Improving

Organizers for all meetups and locations.

Code4yall

Host of Tacos and Code and innovative tech solutions company.

Sparksuite

We believe in the power of the Internet to transform businesses.

LionDev LLC

3 Bros Running

Technology

Open Source

Web Design

Software Development

JavaScript

Web Development

nodeJS

Computer Programming

HTML5

MongoDB

ReactJS

Web Technology

Mobile Development

Front-end Development

Charlie Lindahl

Isabel

Nadir Paracha

Valia

Herb

Valerie Rickert

Michael Lucas

Isabel Almaguer is a Senior Data Advisor with a diverse background that bridges technology, design, and data storytelling. She earned her B.S. in Computer Science from the University of Houston–Downtown, along with minors in Mathematics and Art.

Isabel began her career as a Business Intelligence Analyst, where she spent four years researching solutions, visually communicating complex data, and collaborating with cross-functional stakeholders. Her growing interest in human-centered design led her to pursue a career transition into User Experience (UX).

To support this shift, Isabel earned a Master’s degree in Human-Computer Interaction from Iowa State University. She brings a unique perspective to UX by combining technical skills, data fluency, and creativity. Isabel is passionate about community engagement and believes in using design to create meaningful, inclusive experiences.

Isabel Almaguer