codeHarbour March 2026 - Folkestone!
Details
DISCLAIMER: By attending you agree to photography, audio recording, video recording and its/their release and publication on social media and other promotional purposes.
Schedule for the night::
7:00 - 7:30 - Pizza, drinks and mingling*
7:30 - 8:00 - The Role of Data & AI in Modern Marketing Pt 1 by Rebecca Vickery
8:00 - 8:15 - Intermission
8:15 - 8:45 - The Role of Data & AI in Modern Marketing Pt 2 by Rebecca Vickery
8:45 - 10:00 - Discussion and socialising
The Talks::
The Role of Data & AI in Modern Marketing
In the first part of the talk, I’ll share practical tips and lessons learned from engineering a modern data model to power a next‑generation CRM platform, Braze. In the second part, I’ll explore real data science and AI applications in marketing, from marketing mix modelling to propensity and uplift modelling, and why they matter for delivering smarter, more effective customer experiences.
*Can attendees please avoid arriving before 7pm as myself and the speakers need time to set up beforehand. If you do you will be asked to wait outside.