Past Meetup

Hyper-Local Marketing for NYC Businesses @ WeWork SoHo

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* Registration for this event is also available @


You’re invited to join HelloDotNYC, WeWork and CoInvent for a digital marketing seminar focused on Hyperlocal marketing on July 9th. The topics for this seminar include, but not limited to, Hyperlocal Marketing, Hyperlocalizing SEO, .NYC Domains, etc. Drinks and refreshments are included.

Want to sell in New York? Go Local, wait, Go Hyperlocal.

This free event is made possible by our partners at HelloDotNYC and WeWork. For members in CoInvent community, all .NYC domain names at are now 50% off for the 1st year of registration.


6:15 PM - 6:30 PM - Registration

6:30 PM - 7:15 PM - Panel

7:15 PM - 8:30 PM - Networking


• David Hirschman -Co-founder & COO @ Street Fight ( (@davehirschman (

• Joe Apfelbaum - Co-Founder & CEO @ Ajax Union ( (@joeapfelbaum (

• Kevin Lee - Founder & CEO @ ( (@Kevin_Lee_QED (

• Sean Barkulis - Director, Strategic Partnerships @ ShopKeep ( (@SeanBarkulis (

• Claudio Schapsis - Founder @ Georillas ( (@schapsis (

David Hirschman, Co-founder & COO @ Street Fight (

David has worked in online media for a decade and a half. He previously was news editor at Mediabistro, online editor at Editor & Publisher, and a reporter for Metro NY. He has also written and edited for Wired, The New York Times, Ad Age, Forbes Traveler, New York magazine and many other online and offline publications. He lives in Providence, Rhode Island.

Joe Apfelbaum - CEO & Co-Founder @ Ajax Union (

Joe is the CEO and co-founder of digital marketing agency, Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is a member of the Board of Directors of the Entrepreneurs Organization in NY, a group with over 10,000 CEO’s. Joe is a trusted advisor for the Vistage community of 18,000 CEO’s and a contributing member of the INC Business Owners Council, a community of the fastest growing companies in the United States.

Kevin Lee - Founder & CEO @ (

Kevin Lee is CEO of a leading digital marketing firm and founder of which has generated over $8 million for nonprofits through cause marketing. With 21 years of digital marketing experience, 4 books, over 545 speaking engagements, and over 780 columns in trade publications, Kevin Lee, Didit CEO is clearly a leading Digital Marketing pioneer. As an industry thought-leader, founding member of the board and current eMarketing Association board member, Kevin educates marketers on the benefits of a unified digital strategy that encompasses SEO, Social, Content, Advertising and other forms of digital media. Kevin’s passion for digital marketing is contagious. Since founding Didit in 1996, Kevin is proud to have a team that has grown Didit into leading digital agency through several acquisitions and organic growth to the point where the team handles a diverse set of clients across industries from the Fortune 500 to startups and mid-sized businesses.

Kevin is the inventor of the technologies Didit uses to assure client success as well as’s platforms including a conversion enhancement system for marketers that improves effectiveness of marketing campaigns while simultaneously helping nonprofits.Kevin earned his Yale MBA in 1992.

Sean Barkulis - Director, Strategic Partnerships @ ShopKeep (

Sean Barkulis is currently Director of Strategic Partnerships at ShopKeep, a cloud-based Point of Sale solution for local businesses. He has also consulted, advised and launched several hyperlocal and financial technology platforms serving SMBs. You can follow him on twitter @SeanBarkulis (

Claudio Schapsis - Founder @ Georillas (

Claudio Schapsis is the former Chief eXperience Officer and Marketing director of Ripley’s believe it or Not, Times Square and founder of Georillas, a strategic mobile/hyper-local marketing group that works with businesses, agencies, and CMOs to implement mobile and location-based strategies into their marketing mix. His customers range from multi-local chains (i.e. Subway Argentina), multi-stores places (i.e. Grand Central Terminal), and diverse sole location businesses in different vertical.

Schapsis also advises start-ups in Location Services projects, Indoor Navigation, Mapping, and others.

He is a frequent speaker on mobile/location based marketing topics. He has given keynote and general session presentations at more than 20 events and institutions like Fordham, Pace, and Columbia University.

Schapsis serves as member on the Board of Directors of MENG, a national organization of over 1,500 top-level marketing executives, and Creative Art Works, a non-profit that improves the lives of under-resourced kids in Upper-Manhattan through the arts.

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WeWork is the platform for creators. We provide the workspace, community, and services you need to make a life, not just a living. To learn more about the WeWork locations in New York City, click here ( to book a tour or send an email to [masked] . Make sure to let them know you were referred by CoInvent.


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