Past Meetup

[Workshop] Small Businesses and HyperLocal Marketing by Hello Dot NYC

This Meetup is past

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This session is made free by our sponsors .NYC ( Registration also available @

The session will explore challenges faced by small businesses with hyperlocal marketing and their approach to solving them. David Hirschman from Street Fight, Nick Dellis from Weebly, Gerardo Aristizabal from HelloDotNYC and Claudio Schapsis from Georillas will comment on Social Media Marketing, the Local-Mobile Economy, and other challenges faced by small local businesses today.

Recommended reads.


David Hirschman, Co-founder & COO of Street Fight (

David has worked in online media for a decade and a half. He previously was news editor at Mediabistro, online editor at Editor & Publisher, and a reporter for Metro NY. He has also written and edited for Wired, The New York Times, Ad Age, Forbes Traveler, New York magazine and many other online and offline publications. He lives in Providence, Rhode Island.

Claudio Schapsis - Founder of Georillas (

Claudio Schapsis is the former Chief eXperience Officer and Marketing director of Ripley’s believe it or Not, Times Square and founder of Georillas, a strategic mobile/hyper-local marketing group that works with businesses, agencies, and CMOs to implement mobile and location-based strategies into their marketing mix. His customers range from multi-local chains (i.e. Subway Argentina), multi-stores places (i.e. Grand Central Terminal), and diverse sole location businesses in different vertical.

Schapsis also advises start-ups in Location Services projects, Indoor Navigation, Mapping, and others.

He is a frequent speaker on mobile/location based marketing topics. He has given keynote and general session presentations at more than 20 events and institutions like Fordham, Pace, and Columbia University.

Schapsis serves as member on the Board of Directors of MENG, a national organization of over 1,500 top-level marketing executives, and Creative Art Works, a non-profit that improves the lives of under-resourced kids in Upper-Manhattan through the arts.

Gerardo Aristizábal - Managing Director of Hello Dot NYC (

Gerardo Aristizábal Peraza is a Serial entrepreneur, founded ELIBOM.COM ( in 2003, one of the leading companies providing A2P delivery of SMS messages in the Andean region. In 2009, founded domain registrars MY.CO ( and MI.COM.CO (, to support the relaunch of the .CO domain extension. Won the rights to the .BLOG new domain extension that will launch in 2016. Supported the launches of .NYC and .MIAMI through HELLO.MIAMI and HELLODOT.NYC as local community driven registrar.

Nick Dellis - VP Business Development of Weebly (

Nick Dellis (@Nick_Dellis ( is VP of business development at Weebly, the website builder that's given over 30 million people around the world the freedom to create a beautiful website, blog or online store. Nick is a proud Australian (who moved to New York in 2004) and enjoys the challenge of taking high potential Internet companies to the next level.

Lori Anne Wardi - Vice President of Registry Services of NeuStar, Inc (

Lori Anne Wardi is Vice President of Registry Services at Neustar, Inc., where she oversees the business development, marketing and communications initiatives for Neustar’s top-level domains (TLDs), including brand strategy for .nyc, .CO and the emerging dot-brand TLDs.

Among other things, Ms. Wardi is responsible for managing the marketing and sales of .CO premium domain names, and has personally overseen the sale of nearly $8 million in .CO premium names. As the General Manager of the .nyc domain, she has also been instrumental in working with the City of New York to establish .nyc as the fastest growing city domain extension in the world.

Previously, Ms. Wardi was the co-founder of .CO Internet S.A.S, the company behind the global launch and management of the .CO domain extension, which was acquired by Neustar, Inc. in 2014. Known the world over as the domain for innovators and entrepreneurs, there are currently over 1.8 million .CO domain names registered by individuals and businesses in more than 200 countries and territories worldwide.

In addition to running her own management consulting practice, prior to her involvement in the domain name industry, Ms. Wardi spent two years as a Manager of Professional Development at Goldman Sachs and five years practicing employment law at Proskauer in New York City. She has a J.D. from Brooklyn Law School, a Masters degree in Industrial and Labor Relations from Cornell University and a Bachelor of Arts degree in International Relations from Muhlenberg College.


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