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[Workshop] The New Frontier / New Domain Branding Opportunities by DNA

This session is made free by our sponsor The Domain Name Association (DNA) Registration also available @

The game of Internet branding is changing, and many companies and businesses are beginning to see the importance of new domain names in their future marketing plans. This session will outline the advantages of new domain extensions since their release from ICANN in 2013, how the industry has changed, and what it means for the future of the Internet.


Monte Cahn - Co-Founder & President of Right of the Dot 

Monte Cahn is Co-Founder and President of Right of the Dot, LLC, a licensed business & domain auction company, Internet consulting and advisement firm specializing in new and existing TLD strategy, Contention Resolution Services, board advisement, premium domain and market positioning, sales and services. Most recently he was Founder and former President of, a Top 7 ICANN Accredited Registrar and former President of, the leading online domain auction and expired names business on the web. 

Monte has been pioneering domain name and virtual property aftermarket services since 1995. During his time with, Monte helped many new and existing TLD’s of all types, have successful launches through registrar promotions, sales and auctions of premium domains, as well as continued marketing and sales support for those TLD’s through various touch points through the companies he operated and partnered with. Monte has more than 24 years of experience in the healthcare, high technology and Internet fields. 

He started investing in domain names in 1995 and helped start the first online domain brokerage business on the Internet in 1996. Success includes participating in the sale of more than $350,000,000 in domain name sales & brokerage, including the industry’s first domain name sale for over $1 million dollars with the sale of and the industry's first $2 million dollar plus domain sale with the sale of in 1999. Later, he sold the highest dollar domain in history with the sale of for $9.5M and most recently the sale of for $5.5mm. He is also the visionary behind Live and online Domain Auctions. He was also the creator of WhoIs Privacy as well as domain name appraisals, for the industry.


"To promote, advance and support the common interests of the domain name industry. "

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