What will happen to marketing in the age of AI?

Jessica Apotheker has examined the trend lines and has some interesting points to make about how the entire marketing industry is being impacted by AI, and we will watch her 10 minute TedTalk and then breakout to discuss topics such as:

• How has your approach to marketing changed in the age of AI?

• Do you feel you know how to use AI to support your marketing goals?

• What are the risks of relying on AI too much for your marketing needs?

• What are your marketing best practices, and have they changed?

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