Collider Members, B63 Line, a very successful Dayton based full service Marketing company is going to be giving, ‘Content Marketing that Drives Sales’ Collider on Aug 15, 2019, 1:30pm - 4:30pm at Wright Brothers Institute – 444. Don’t miss this opportunity to hear from this successful company to share with you their marketing philosophy and help make you more successful.
1:30pm - 2:00pm - Networking
2:00pm - 4:00pm Collider
4:00pm - 4:30pm Q&A and Networking
Content marketing is about sharing information which is different from traditional marketing that focuses on product-specific information. With the goal of informing opinions, creating expertise, and uncovering best practices, content marketing includes a number of approaches for sharing expertise and valuable information.
A content marketing strategy looks at the different ways informative content can be used during the buyer’s decision-making process. What a content marketing strategy looks at is how content can be used to support both marketing and sales strategies in generating leads, nurturing prospects, and building thought leadership.
Come join B63 Line and The Collider Project to learn how brands can turn themselves into something more valuable and engaging. We’ll walk you through the elements that make up content marketing and help you determine what time and resources you can realistically apply to developing, scheduling, tracking, and measuring a content marketing strategy. Come join us for this interactive session and take home some valuable planning resources.
About B63 Line:
B63 Line was founding in 2009 by combining a marketing strategy company and a digital media design company, ensuring the resulting digital communications firm was a company with professionals experienced in both fields.
We’re a team with business experience as former CFOs, CMOs, Sales Directors and business owners, which grounds us and gives us insights on which levers to pull to get your online and offline marketing on track.
Looking at business challenges from multiple viewpoints helps us uncover new ideas and creative approaches others might miss to help build digital success from a revenue growth point-of-view.
As a certified women-owned business, that is also an Ohio MBE/EDGE company, we can help your team meet your diversity and inclusion requirements.
About the Speakers:
Judy Brinegar, CEO & President of B63 Line - Judy Brinegar is President and CEO of B63 Line, a certified woman-owned digital marketing firm. Judy’s career has spanned more than 30 years of marketing, supporting entrepreneurial startups, driving community outreach, financial management, and business operational roles. Judy excels in applying visionary leadership to implement digital strategies, lead business change initiatives, and encourage cross-functional teams to achieve long-term goals. Recognized as both a top CFO and COO, Judy instills strong business practices for clients, and on the advisory boards she serves on, such as Wright State University’s Raj Soin School of Business. Judy earned her B.S. degree in Accounting from Miami University and her MBA from Wright State University.
Michael Taylor: Digital Content Strategist - Michael Taylor is the content strategist for B63 Line helping clients align their core marketing strategy and sales approach to increase revenues and improve marketing spend. Acting as a brand storyteller, Michael provides growth strategies and marketing focus where clients need it most.
Michael’s Background Includes:
- Crafting or reframing brand stories for marketing campaigns, sales teams and lead generation efforts.
- Sales and marketing alignment and effectiveness audits with US and global corporations in the UK, Japan, Norway and the Czech Republic
- Building product, sales and digital marketing training programs for clients such as Yahoo, LA Times, Apartments.com, Cars.com, and Valpak