[Andy Kofod: Beyond the Click] (In-Person) #6
Details
Beyond the Click: The Psychology Behind User Behavior
Go beyond surface-level analytics and delve into the why behind user actions. Based on insights from the Product Psychology Masterclass, this talk introduces three powerful tools: harnessing storytelling for empathy, dissecting actions with the B=MAP Behavior Model, and evaluating experience value with the Psych Framework. Discover how understanding user motivations, abilities, and mental states can lead to more intuitive and successful products.
Andy Kofod
Bring your laptop and expect to write some (non-AI generated) code!
(title subject to change)
Food and drinks will be available.
LOCATION:
6515 Longshore Loop, Suite 300, Dublin, OH 43017
FREE PARKING:
6725 Longshore Street, Dublin, OH 43017