Understanding the AI in TikTok : How Companies Are Thinking for Their Customers
Details
How did a 15 sec video sharing website become so popular and retain so much stickiness with its users? The answer lies in the powerful AI and Machine Learning technology delivering content that users want. Let's discuss Tik Tok's use of Multimodal Recommender Algorithms which has cleverly inverted the focus on videos to drive textual elements.
To guide this discussion we will be reviewing a joint effort white paper by various academic universities. Below are links to the reference materials to be discussed.
UNDERSTANDING THE AI IN TIK TOK
- http://staff.ustc.edu.cn/~hexn/papers/mm19-MMGCN.pdf
- https://towardsdatascience.com/introduction-to-recommender-systems-6c66cf15ada
3- https://towardsdatascience.com/why-tiktok-made-its-user-so-obsessive-the-ai-algorithm-that-got-you-hooked-7895bb1ab423
TIK TOK MARKET OVERVIEW/ USER IMMERSION
1- https://www.businessofapps.com/data/tik-tok-statistics/#5
2- https://www.forbes.com/sites/bernardmarr/2018/12/05/ai-in-china-how-buzzfeed-rival-bytedance-uses-machine-learning-to-revolutionize-the-news/?sh=13c0d65340db
3- https://medium.com/beautytech-jp/how-cutting-edge-ai-is-making-chinas-tiktok-the-talk-of-town-4dd7b250a1a4
4- https://knowledge.insead.edu/entrepreneurship/the-tiktok-strategy-using-ai-platforms-to-take-over-the-world-11776