Creating a content design maturity model

As a relatively new design discipline, a maturity model is yet to emerge for content design. Join this interactive session to understand the elements that comprise the maturity models for user experience and research design before contributing to a prototype of a content design maturity model.

Sandra Gannon is a Senior Manager for Content Research and Design in the AI Applications organization in IBM. Sandra is passionate about understanding the psychology of why and how people use technology and therefore, also the democratisation of design research across design disciplines to ensure that data-driven decisions deliver exceptional, consistent, and scalable user experiences.