Content Strategy as Design Leadership

Looking to lead from your position in content? Dreaming of directing cross-functional teams? Bill will share his experience doing both—what's worked, what's failed, and what you can do today.

About Bill
Bill Kurland (he/they) is a misfit. A former musician, he's spent the last 15 years working at the intersection of brand strategy and experience design. He's built, grown, and led high-performing teams through transformation at organizations of all sizes—from unicorn startups to Fortune 15 corporations. Currently, he's a Global Experience Design Director at McDonald's, leading the cross-disciplinary Design Foundations group consisting of Accessibility, Design Systems, Design Technology, and UX Writing teams.