What We’re Still Talking About: Insights from the Button Conference

Still thinking about the Button conference and the ideas that came up around the future of content design, AI, content measurement and business impact? Whether you were able to attend this year or not, join us for an informal, lively post-conference conversation with speakers and attendees who were there in the room. We’ll talk about what resonated most, what surprised us, and what’s emerging as the next big opportunities (or challenges) for content design, including the role of AI in our profession. Come join the chat!

About the panel

Shannon Leahy
Senior UX Manager, Capital One

Shannon has worked at the intersection of words, strategy, design, and people for more than 15 years. She's been an individual contributor and a people manager in different phases of her career, moving between content design and UX leadership roles. Right now, she's a senior UX manager at Capital One.

Shannon calls Richmond, Virginia home, and organizes meetups through RVA Content Strategy. When she’s not exclaiming about error messages, you can find her snuggling up for movie night with her family and their two dogs, Ginger Snap and Muffin. Shannon’s favorite neutral is leopard print. Her superpower is asking questions…lots of questions.

Jordana Well
Head of Brand & Content, Foggy Bottom Creative

Jordana has spent her career at the intersection of emerging technology and authentic storytelling, building frameworks that transform how audiences connect with brands. From interactive museum exhibits to immersive digital experiences to TV commercials, she’s guided brands like the Smithsonian and Sony through each wave of technological evolution, always keeping human connection at the center.

Now, as AI reshapes the content landscape, Jordana is helping organizations of all sizes move beyond one-off prompts to build sustainable systems that scale. “It’s never about what the technology can do,” she often says, “it’s how it enriches human connection.”
Based in Washington DC, Jordana leads brand and content strategy at Foggy Bottom Creative, where she continues her mission of making powerful technology accessible to all.

Facilitators

Teri Perona
UX | Content Strategy & Design | Research

Jackie Pysarchuk
Content Experience Strategist