Managing Content Design Teams
Details
About the event
Content design is the overlooked key to product success. Adding content design to a UX team helps you deliver a winning product. But there’s more to successful content than hiring—you need to know why and how to successfully integrate content design into your team and process.
In this session, we'll explore:
- Why content design is important
- How to hire collaboratively
- How content folks can collaborate with other disciplines
- Ways to structure a collaborative team
- How content designers might work with AI in the future
About Melanie
Melanie Seibert has worked in tech for over 25 years, including several years managing content and design teams. She built two content design teams from scratch and designed content for companies including Synchrony Bank, Indeed, and PayPal.
Today, she manages a team of content designers who work on PayPal's websites, and she lives in Virginia. Her book, Managing Content Design Teams: A guide for product and UX leaders, is available here.