Content Optimization
Details
As a content professional, how do you make sure you’re doing your work well? And how can you do it even better? This talk guides you through four key ways to improve your content:
- Setting content goals and metrics,
- Building out your voice and guidelines,
- Testing and evaluating content, and
- Foundations of conversion optimization
This is a fast-paced interactive talk, so come ready to talk about some of your favorite content guidelines and to work through some examples as a group.
About the Speaker
Justyna is a Senior Product Content Designer & UX Strategist with experience in agencies, higher education, telecom, local government and tech. An accomplished communicator, trainer, workshop facilitator and user researcher, she has a proven talent for getting alignment around strategic goals. Her work is collaborative, tailored to client needs and based on a deep knowledge of the field.
Agenda:
10 am - Check-in, socialize, and get food/drinks
10:20 am - Speaker presentation with Q&A
11:20 am - Network
12 pm - Wrap up
This event is donation-based with a suggested donation of $10. All proceeds go to Studious Coworking Space for allowing us to use their space.
Parking info:
https://studious.work/parking/
Content Optimization