If Content is King, is Video the King’s Bling?

Is video part of your content strategy? If not, perhaps it should be. YouTube now receives 3 BILLION views per day - a 50% increase over last year's figures. It won't be long before web sites without video content will be considered behind the times.

Users actively search for online videos because they’re quick, easy to digest, and bring subjects to life. Well-produced web videos add depth and professionalism to websites, blogs, Twitter profiles, Facebook pages, PR stories, emails, and even sales pitches. Videos have great cross-platform potential and tend to get passed around more than other types of content.

Videos can even help your content get found. Google and many other search engines actually give priority to websites containing video content. The catch is that bad video can cause more damage than no video. Research shows that up to 19% of users click away from videos in the first 10 seconds, so your video content must be good to get watched, and it must be good fast. But what makes video good, and how can you make good video part of your content strategy?

On October 17, Tracy Bacenas, film and television editor (Survivor) shares her experiences wrangling massive amounts of content into compelling stories, tells her own stories about working in Hollywood, and divulges insider tips on how to make good video part of your content strategy.

View the video (http://www.youtube.com/user/ContentStrategyYOW?feature=mhee#p/u/2/4DQc_fvxqr0)

About the Speaker:

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Tracy Bacenas

Television & Film Editor

13 seasons of Survivor, The Amazing Race, The Bachelor, Big Brother and other Hollywood reality TV shows

Tracy Bacenas is a two-time Emmy nominated film and television editor with twenty years of experience in the industry in the US and Canada. She began her career cutting documentaries and news on ¾” linear edit systems and moved up the ranks and through technology to become the first woman editor to gain permanent status on Survivor’s 13-male-strong editing team, capping off her time there as supervising editor. She is a member of The Academy of Motion Picture Arts and Sciences, The Motion Picture Editors Guild, and the less formal League of Extraordinary Editors in Los Angeles.

Tracy holds a BA in Journalism from the University of Georgia, and a certificate in Electronic and Film Media from the Banff Centre for the Arts. She is currently taking a break from her long career to enjoy time with her husband and their 20-month-old twin boys.