What Content Strategists Need to Know About Sales Enablement: Book Chat

As content strategists and marketers, we are often (if not always) planning, creating and managing content that is ultimately intended to support sales, whether directly or indirectly. But “sales enablement” is too often viewed as an afterthought—the commoditized catalog of product pages, pitch decks and data sheets that come after we complete the Big Rocks that capture leads and awards.

In her book Effective Sales Enablement, author Pam Didner explores how marketers can take a more collaborative approach to better enable their colleagues in sales. As she puts it, “It’s a sales enablement book written by a marketer for marketers.”

Whether you’ve read the book ahead of time or not, you’ll enjoy Pam’s practical advice and real-world perspective. Bring your questions with you—she’ll love it!

Check out her book on Amazon or purchase on-site:

Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

https://amzn.to/2uf6scr
https://www.pamdidner.com/books/

About Pam Didner:
Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.