Immersive Content Strategy for AR, VR and XR

Virtual reality, augmented reality and mixed reality are powerful mechanisms to engage consumers, solve business challenges and immerse audiences in stories like never before possible. They're changing the way we consume, interact with and create content and the way brands approach content, marketing and user experience.

These nascent technologies present many challenges and require new strategies and tools to enable their full power.

In this panel discussion, we will examine how brands are leveraging immersive media and storytelling to meet business objectives and discover new tools of the trade. The panelists represent a variety of immersive strategists and professionals with hands-on experience implementing immersive content.

We welcome your questions and look forward to a real dialogue on the both the benefits and hazards of immersive content.

Moderator: Lisa Peyton, Global Social and Immersive Media Strategist, Intel Corporation

Panelists:

– Sean Lane, Technology Principal for the digital studio at pointb

– Gabe Paez, Founder & CEO, The Wild

– Tawny Schlieski, Founder, Shovels and Whiskey

– Nathan C Bowser, Digital Marketing Director, Torch

This month’s meetup is sponsored by The LavaCon Conference on Content Strategy, which will be here in Portland October 27–30, 2019!

See the program at https://lavacon.org, then register using our referral code CSPDX for $200 off conference tuition.