The content identity crisis: Who am I, and why was I invited to this meeting?

Content roles have expanded faster than our job titles. Many content professionals now find themselves in product reviews, roadmap discussions, design critiques, and strategy meetings, but still get pulled back into "just writing the copy." This talk is for anyone who's ever been the only content person in the room and quietly wondered how they fit.

Join Blueberri Founder and CEO Sandie Markle as she shares how to navigate this identity crisis. Sandie will unpack why content roles feel increasingly blurry, how disciplines like content strategy, content design, content operations, and content engineering overlap, and why this ambiguity isn't a failure but a signal that content work has fundamentally changed.