Conversion Optimization Meetup | Barcelona

Live Website CRO Teardown for eCommerce, SaaS/apps, Marketplaces, and Lead Gen

Want your site (funnel) analyzed by experienced CRO strategists?

Want to learn how to apply a scientific conversion optimization framework for increasing conversions and revenue, without rudimentary LLM ideas, guesswork or “best-practice” noise?

Send your site (funnel) link to cro-meetup-barcelona@conversionrate.store for a live, professional CRO teardown at the meetup. We’ll show you how to continuously increase conversions and revenue by applying scientific data-driven CRO methodology even for mature products.

In the session, we will walk through real funnels and show how to:

• Pinpoint and benchmark the funnel steps that are underperforming.
• Diagnose why users are not converting by surfacing unaddressed frictions, concerns, and uncertainties.
• Identify user intents and conversion drivers you can leverage to lift performance.
• Ideate and prioritize data-driven CRO hypotheses, then validate them through experimentation (including A/B testing).

We will be respectful but candid and critical of the site we will analyze during the session.

What you’ll get from attending the CRO Teardown Meetup

• A professional CRO teardown of your eCommerce, SaaS/app, marketplace, or lead generation funnel.
• A clear, practical walkthrough of the scientific CRO process, including:
• Quantitative analysis: identifying opportunities through user behavior and funnel patterns.
• Qualitative analysis: diagnosing friction and concerns through user sentiment and perception research.
• Creation and validation of data-driven CRO hypotheses through experimentation
• Relevant CRO case studies selected from one of the world’s largest internal case study libraries.

Who should attend

• CRO and Growth Managers: learn structured hypothesis ideation grounded in user behavior and user perception data.
• eCommerce and Marketplace Managers: learn how to lift conversion rate, AOV, and ARPU through evidence-led CRO.
• SaaS/App Product Owners and PMs: learn how to increase sign-ups and improve conversion to free trials, free accounts, and paid users.
• UX Researchers (eCommerce/SaaS/Marketplace/Lead Gen): learn how to apply advanced qualitative methods to uncover problems users came to address and real conversion blockers.
• Data Analysts: learn how to use quantitative behavioral analysis to identify behavioral patterns that translate into high-quality hypotheses.
• Growth Designers: learn how to manifest insights into strong, testable UX/UI solutions that increase A/B test win rate.

Who’s speaking at the meetup
Ihor Sokolov is the co-founder and CEO of Conversion Rate Store, a globally recognized CRO agency. He regularly speaks and serves as a panelist at CRO and digital marketing conferences and podcasts, including Conversion Hotel and Riga Comm.

Ihor leads a high-performing optimization team focused on improving eCommerce, SaaS/apps, marketplaces, and lead generation funnels.

Participation criteria in the Website CRO Teardown

• Functional, profitable businesses with clear product-market fit (no pre-revenue startups).
• “White-hat” niches only. We do not review porn, casinos, betting, forex, alternative medicine, or adjacent categories.

If your site fits the criteria and you want our CRO strategist to deconstruct its performance, send it now to cro-meetup-barcelona@conversionrate.store.

Capacity is limited, so we can’t cover every submission. Reviews are handled on a first-come, first-served basis.