[case study] Unlock the Power of Online Customer Intelligence | CRO Talk

we're real people living and playing in a digital world.

As modern marketers, how we should be blending data from online and offline interactions to paint rich pictures of our customer's individual behaviours to create better online experiences, which will boost conversion, increase retention and ultimately drive greater long-term brand success.

Presenter

Paul Hewett (http://www.inmarketingwetrust.com.au/paul-hewett-client-service-director/),

Client Service Director at In Marketing We Trust

https://www.inmarketingwetrust.com.au/wp-content/uploads/2014/08/PAul-BW-250x250.png

Topic

Demographic analysis has become the backbone of some of our clients integrated marketing strategy.

In this meetup we will provide a case study of how one of our client used such tool to informs their content, SEM and offline activity (media, mail, door-to-door). In fact, it got taken to board-level in Spain.

Schedule

• 6.30pm - Bar tab opened and food served

• 6.45pm - Industry expert panel discuss hot topic

• 7.30pm - Open audience Q&A

• 7.45pm - Drink and food continued to be served

Where

Gravity Coworking Space. Changed to Level 13