Copenhagen SEO Meetup - 18 January, 2024

Join us for an evening of insightful presentations, discussions, and networking at the Copenhagen SEO Meetup hosted by IIH Nordic.

Agenda

• 17:00 - Doors Open
• 17:15 - Welcome + Round of Introductions
• 17:30 - Introduction to Topical Authority and Semantic SEO
  Germans Frolovs (Digital Marketing Manager @ SimplerQMS)
  Find out what Topical Authority and Semantic SEO actually are - a unique SEO framework pioneered by Koray Tuğberk GÜBÜR. Uncover key concepts, real-world examples, and practical applications.
• 18:10 - Inventory Analysis for Scalable eCommerce: Uncovering New Categories
  Thomas Astrup (Managing Partner & Senior SEO @ Refyne)
  Explore how to utilize n-grams, APIs, and AI technologies to analyze eCommerce inventory, enabling the identification of lucrative, previously unrecognized product categories for scalable business growth.
• 18:50 - Break
• 19:20 - Google Search Generative Experience
  Christian Doeleman-Lassen (Director of AI & Digital Marketing Strategy @ IIH Nordic)
  Get an insight into Google's future AI-powered search engine.
• 20:00 - "Tak for i dag" (or stick around for one last drink)