The Don'ts of Copywriting

I wish I could say I knew the dos...

At our inaugural meeting we'll get acquainted and then spend 30 minutes on a peer review of the headline and lead of a piece I'm working on.

From there we'll open the floor to the rest of the group with one rule - we will follow the Copy Logic principles.

If you haven't already, purchase and download the book today, read it before September.

I hope I'll have a better event description when I finish reading it myself, congratulations on seeing the first iteration...