CPA Toronto Accounting Group

| | Thanks for attending one of TheGAAP.net past webinars. |
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| Tuesday’s November 25th’s event @ 7:00 p.m. will be another important webinar to attend: |
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| Register now:

Beyond the Numbers - Understanding the Psychology of Money - Sponsored by Jeffrey Gregory

TheGAAP.net and TFN Presents:

Beyond the Numbers: Understanding the Psychology of Money

Why Clients, Employers, and Others Don’t Follow the Plan—And What You Can Do About It

Sponsored by Jeff Gregory

Join us for an engaging two-hour webinar on Tuesday, November 25, 2025, from 7:00–9:00 p.m. EST

Learn about:

The Missing Link

Introduce core idea: “It’s never just about the money; it’s about what money represents.”
People make financial decisions emotionally, not rationally

The Psychology Behind Money Resistance

Introduce 3 common money behavior patterns they’ve likely witnessed

How This Shows Up In Your Work and in Life

The Roots of These Patterns

Tools to Help You Navigate Resistance

Practical ways you can support clients, coworkers, decision-makers, family/friends.

Application and Reflection

Speaker:

Jennifer Kendall, CPA, CGA, Certified Results Coach, Master NLP Coach, and Founder of Acuity Path

Jennifer Kendall is a money mindset and financial empowerment coach dedicated to helping women entrepreneurs transform their relationship with money and step into true financial confidence. As the founder of Acuity Path, Jennifer blends over two decades of financial expertise as a CPA, CGA with her certifications as a Certified Results Coach, Master Empowered NLP Coach, Trauma of Money Practitioner, and Foundations of Woman-Centered Coaching graduate.

Jennifer guides women to move beyond fear, shame, and scarcity by combining the science of mindset with the structure of financial systems. Her signature Path to Clarity, Confidence, and Freedom framework helps women align their money decisions with their values, implement supportive habits, and cultivate abundance through both practical strategy and inner healing.

With compassion, clarity, and deep understanding, Jennifer empowers women to rewrite their money stories, reconnect with their worth, and experience wealth as a natural expression of self-trust and freedom.

Website: www.acuitypath.ca

Instagram: @acuitypath

YouTube: @acuitypath

Registration:

Beyond the Numbers - Understanding the Psychology of Money - Sponsored by Jeffrey Gregory

Testimonials:

"After meeting with Mr. Paul and other motivated colleagues at the monthly get-togethers, I was reminded to consider and re-consider my action plan regarding my future employment and my interest in accounting. Being with other motivated and likeminded people is invaluable because it keeps your head in the game when life throws you curve balls or you hit a wall unexpectedly. - Prash Chandrasegaram

“The sessions have been very helpful in gaining practical understanding of various topics. The speakers are very experienced, and their material is well-presented! Thank you!” - Nikita Padia

"Hi Paul, I appreciate all the webinar events that you organize – I have been successful in learning lots of information and earning CPD too. Also, I appreciate the networking opportunities. Thank you." - Lisa Blackburn

"The talks have helped me create more informed plans regarding my financial plans! Very informative!" - Rahi Tajzadeh

"Great workshop, very valuable and inspiring. I would like to attend the workshop again." - Chiedozie Megwa

"Each event is fantastic! I learn something new every time that will help me in my professional and personal life. I hope to be a regular in TheGAAP.net events." - Mrigank Kabra

"The workshop was very informative and well organized, covering the relevant topics and providing the right amount of content. The audience had adequate opportunity to ask questions to the speaker and interact with the fellow attendees. It was a workshop worth the time and cost. Look forward to attending the future workshops." - Kul Makkar, Director ITA Canada

Organizers:

Paul Calleri, Founder of TheGAAP.net and the CPA Toronto Accounting Group

Larry Cooper, Founder of TFN (The Finance Network)

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