XXVII. Craft Meetup: A sneak peek behind online marketing

Every single day you receive dozens of marketing messages. It’s everywhere: you see them as you scroll through your news feed, you see them in your inbox and you see them on your mobile. How do brands come up with their marketing strategies, and how do they execute them on multiple channels?

We invite you for a special sneak peek behind the curtains of online marketing where we will show you Emarsys used by thousands of the worlds major brands. This evening we are going to show you why are they doing this and what tools they have.

Presenters:

• Emese Balogh, Head of Product training @ Emarsys
• Lucy Sasvári, Automation Product Manager @ Emarsys
• Gergő Horányi, VP of Product @ Emarsys

Emese will be your tour guide to show you around in the world’s largest customer engagement platform. Don’t miss this opportunity to see how marketers build campaigns and use some of most advanced marketing technologies to personalize and to forecast.

Afterwards Lucy will talk about how we have built, shaped, and occasionally trimmed our marketing automation solutions. She will explain how we gather insights on what to develop and when and share some exciting stories of how product management at this scale works.
Finally, Gergő will explain how our vision and strategy is built and executed. Gergő will talk about how we work across teams and borders to end up with a unified product experience. In his talk, Gergő will cover topics like product vision & strategy, prioritization, cycle planning and go-to-market.

Join us if you are interested in online marketing, product management, user experience and SaaS product development. The event will be held both offline & online - registration is needed for the offline event as we can accommodate max. 20 people and for now only with a Certificate of vaccination. The event is free and pizza & beer is on us, as per usual :)

Register here if you'll join us at the office: https://cutt.ly/GnGTRzv

Or use the link below for the online version:

Join Zoom Meeting
https://emarsys.zoom.us/j/92110755992

The language of the event is English.
(illustration: unDrawn)