The Creative Act : A Way of Being - Rick Rubin
Details
The Creative Act: A Way of Being provides a universal roadmap for creation, highlighting how presence, authenticity, and an openness to inspiration enable ideas to emerge organically.
The book strongly connects with design thinking's focus on empathy and iteration, highlighting culture's vital role in innovation. Rubin's insights guide us toward a more intuitive approach to design, helping us build a culture where original, transformative ideas flourish.
Please note that you need to read the full book before you attend the session.
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The Creative Act : A Way of Being - Rick Rubin