CRO Belgium welcomes Shopify's Shanelle Mullin in Ghent

🎉 Exciting news 🎉

We've turned the lights on at CRO Belgium. Mark your calendars because you don't want to miss our very first meetup!

And we're kicking off with a bang. We welcome live on stage the wonderfully smart Shanelle Mullin, Experimentation & Analysis at Shopify.

Will you join us on June 4th in Ghent to talk about all things Experimentation and CRO?

18:00 – Doors open: come early and grab some pizza, straight out of the oven
19:00 – A surprise (it'll be good, trust us)
20:00 – Break
20:15 – Shanelle Mullin, Shopify: Learning from Experimentation
How to Build Knowledge and Extract Insights
We experiment to measure, to reduce risk, to optimize, to forecast, and -most importantly- to learn. When a single experiment wins, we know what worked for one audience on one page at one point in time. But the real value of experimentation comes from learning at scale. With proper analysis, your experimentation program can become greater than the sum of its parts.

In this talk, you’ll learn:

• How to design experiments that result in actionable learnings, whether they win, lose, or are inconclusive.
• How to conduct thorough archive analysis to learn from all of your previous experiments.
• How to use archive analysis to run smarter experiments and make better business decisions.

21:00 – Networking & drinks

The event is free but seats are limited.
If you can't make it, please be so courteous as to let us know so someone else can take your seat. Or we'll have to ban you from all our future meet-ups. (Just kidding. Not kidding. ;-))

About CRO Belgium
We strive to create a diverse environment since we believe that diverse groups are better able to generate ideas/solutions as they bring different perspectives to the table, and help us flourish as humans.
We aim to provide a safe, inclusive and fun atmosphere for all who attend.

If you have any concerns or suggestions, now or at the event itself, please reach out to joke@agconsult.com.

The June 4th edition of the CRO Belgium meetup is made possible by:

• Exatom
  Software as a Service to make your existing forms and check-out perform better. Understand why visitors leave your web forms and fix it. Works with any CMS, any form, and any check-out.
• AGConsult
  Your partner for impactful AB-testing and UX design based on user research.