CRO Belgium meetup: Experimentation culture

🎉 Let's ring in the new year together! 🎉

Join us at our first Conversion Rate Optimization Meetup of 2025 on January 21st in Ghent.

A new year means new faces, new connections and new year's resolutions.

We also welcome live on stage AGConsult Founder Karl Gilis and VodafoneZiggo’s Lead Experimentation, Annemarie Klaassen.

Will you join us to talk about all things Experimentation and CRO?

18:00 – Doors open: have some oven-fresh pizza and drinks (not oven-fresh) on us.

19:00 – Karl Gilis, AGConsult: "3 Things That Changed The Way I Think About Experimentation."

19:10 – New Year's Networking
Get to know your fellow optimizers. Share last year's wins and your resolutions and goals for the year to come.

20:00 - Break

20:20 – Annemarie Klaassen, Vodafone Ziggo: "Treat Your CRO Program as a Product"
Do you want to run more experiments, get more senior level buy-in and create a culture of experimentation? Then it is essential to treat your CRO program as a product. And to apply the same strategies.

Annemarie shares concrete examples from VodafoneZiggo where she has successfully applied these strategies, winning a coveted Experimentation Culture Award.

21:00 – Networking & drinks

The event is free but seats are limited.

If you register, you will automatically be placed on the wait list. From that list, we will select 75 lucky individuals. Please register with your full name. If you let us know your role and place of work, that would be great too.

These are the 3 factors that play a role in the selection:

• Limited number of people per company.
• Priority for in-house team members over agencies and freelancers.
• Priority for people who are actively involved in CRO, A/B testing, user research, and UX design.

If you get in and can't make it, please let us know so someone else can take your seat. Or we'll have to ban you from all our future meet-ups. (Not kidding.)

About CRO Belgium
We strive to create a diverse environment. We believe that diverse groups are better able to generate ideas/solutions because they bring different perspectives to the table, and they help us flourish as humans.
We aim to provide a safe, inclusive and fun atmosphere for all who attend.
If you have any concerns or suggestions, now or at the event itself, please reach out to [els@agconsult.com](mailto:els@agconsult.com).

This edition of the CRO Belgium meetup is made possible by:

• AGConsult
  Your partner for impactful AB-testing and UX design based on user research.
• Convert
  Convert Experiences has been around for 15 years, and has optimized over 40,000 sites. Used by brands like Sony, Audi & Manscaped, it is one of the best A/B testing tools at the intersection of pricing, features, and support. Enterprise-grade experimentation, self-service costs.

Photo by Tim Mossholder on Unsplash