CRO Belgium Meetup: Fall Edition

Hi there!

We'd like to invite you to our next CRO meetup on October 21st at our usual spot in Ghent.

Join your fellow optimizers, experimenters and all-round curious minds and swap insights, stories and maybe a few A/B-testing secrets.

The programme
18:00 – Doors open
Come early, have a bite to eat and a chat before we start.

19:00 – Els Aerts, co-founder AGConsult: "AI for CRO - What you can actually use today"
AI is everywhere. But how does it really help with conversion optimization? We dig into some practical ways AI can support user research and support your A/B testing.

19:20 - Break

20:00 – Jorden Lentze, senior product manager Booking.com: "20 years of (in)validation - The evolution of experimentation at Booking"
Booking.com is a heavy-weight in experimentation. And it took them 20 years to get where they are.
This talk is relevant for any company running or starting to run experiments as Jorden will share actual experiment examples and will unveil how they went from 1 to 1000 experiments.
Learn the detailed steps of embedding experimentation in your culture and make it critical to your long term success.

20:45– Networking & drinks

The event is free but seats are limited.
If you register, you will be placed on the waiting list. From that list, we will select 75 lucky individuals.

These are the 3 factors that play a role in the selection:

• Limited number of people per company.
• Priority for in-house team members over agencies and freelancers.
• Priority for people who are actively involved in CRO, A/B testing, user research and UX design.

If you get in and can't make it, please let us know so someone else can take your seat.

We hope to see you there. Because Together is Better!

About CRO Belgium
We strive to create a diverse environment. We believe that diverse groups are better able to generate ideas/solutions because they bring different perspectives to the table, and they help us flourish as humans.
We aim to provide a safe, inclusive and fun atmosphere for all who attend. If you have any concerns or suggestions, now or at the event itself, please reach out to els@agconsult.com.

This edition of the CRO Belgium meetup is made possible by:

• AGConsult
  Your partner for impactful AB-testing and UX design based on user research.
• Zoho PageSense
  Zoho PageSense is an experimentation and CRO platform with 14+ tools to help websites convert better. Analyze visitor behavior and validate ideas through A/B and server-side experiments. Personalize every journey and deliver contextual engagement to drive measurable growth at scale.