What digital content can learn from waste

The production and use of digital B2B and B2C brand content has a significant blind spot: What happens with content when it loses its use or value? What happens to it if a company ceases operations?
In many ways, digital brand content is like solid waste: it starts its life as a valued good, and depreciates to the point where we assume its value is zero — a worthless commodity — while also occupying valuable digital and physical space.

Thinking about content as potential waste can help us think about what is its actual economic value — as well as ways of reselling it, recycling it, and even designing content in more efficient ways.

José Simián, Associate Director of Content Strategy at Huge shares his presentation from SXSW 2022.

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