Content marketing in 2022: Navigating the next decade of content

Event Description:
In 2022, there is one thing that every marketer must face and that is content will never be a differentiator. However, your approach and process to content just might. How do you create competitive advantage with a systematic approach to creating, managing, activating and measuring content – let’s explore the disruptions that have been accelerated by the last two years, and how successful marketers are creating content as a strategic function to navigate the next 10 years.

Join us on zoom as CSYNC hosts best-selling author, keynote speaker, and digital content strategy and marketing expert, Robert Rose, to shed some light on the future of content.

Attendees will receive an exclusive discount code for the ContentTECH Summit in San Diego, CA at the end of the month and the chance to win a free copy of Robert's book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit!

Speaker Description:
For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, and tell their story more effectively. Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including 15 of the Fortune 100. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and helping guide it to be the leading global content marketing education and training organization. Robert is the author of three best-selling books on marketing and content strategy, and is the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.

Zoom link: https://hugeinc.zoom.us/j/91650756072
Meeting ID: 916 5075 6072
Passcode: TBD