CSR, Responsible Communications & Greenwashing

The objective of the upcoming CSR Meetup aims to present the importance of Responsible Communications/Marketing in assuring effective engagement with organizational stakeholders, hence promoting a responsible brand.

The fields of Communication and Marketing are often at adds between the need to communicate innovation and the need to show actual responsible behavior. Criticisms against Greenwashing make holistic sustainability all the more important in order to cement a long-standing relationship between companies and their stakeholders. Companies need to look beyond product/services sales as their sole aim. Instead, they need to meet the information needs of their stakeholders, ensure that they communicate in a socially and environmentally responsible manner, and demonstrate their commitment in managing their social and environmental impacts.

We are honored to have two (2) guest speakers

• Mr. Anagnosti John Choukalas, Head of Sustainability, APIVITA SA

Mr. Choukalas' presentation will focus on the sustainability triple bottom line and the importance of CSR in assuring Sustainable Business practices.

• Mr. Karolos-Konstantinos Papadas, PhD Candidate, Marketing, Athens University of Economics & Business, Digitical Communications Manager, APIVITA.

Mr. Papadas' presentation will focus on academic research and business practices on the "4 C’s of Green Entrepreneurship” - "The 4 Pillars of Green Entrepreneurship"

** Please note, there is a symbolic fee of 2 euro, per attendee, in order to sustain the organization of current and future CSR Meetup events in Athens.