Digital Transformation in Stages: The CX Adoption Journey

From Recognition to Interest, Investment to Commitment, and Engagement to Embedded, all organizations have to traverse this difficult path to bring lasting Digital Transformation. CX Transformation is not a product, but an investment in an ongoing journey that requires a new perspective. Building a community around this customer-centered perspective is what the Digital Transformation Forum is about, equipping each other for true transformation through sharing stories, insights, and techniques as we make the journey.

After a discussion of the CX Journey Map, our guest speaker Claire Mason, Customer Experience Designer & Strategist at Travelport, will share her story of personal growth into a CX professional and the organizations and initiatives she’s seen succeed and fail along her own journey.