Build a Brand with JKR

https://www.dandad.org/en/d-ad-build-brand-strategy-jkr-creative-training-course/

During this one-day session, leading brand design agency Jones Knowles Ritchie (JKR) will lift the lid on designing brands from the idea out. You’ll learn how to interrogate a client brief, gather cultural, consumer and category insights and define clear brand strategies to drive brand growth, build brand distinctiveness and create brand engagement.

Drawing on 28 years of experience, JKR will share case studies from its own work, plus best in class examples from around the world. You’ll put these immediately into practice as you build a new brand in just a day. Learn by doing as you take to the streets of London to gather consumer insights, work in groups to create compelling strategies and practice your pitching skills as you present these back to the room.

Don’t miss this inspiring and practical interactive day that will leave you with repeatable ways to get to great work in your day to day.

https://www.dandad.org/en/d-ad-build-brand-strategy-jkr-creative-training-course/