Working with AI to Build Dashboards People Understand | Marjolein Opsteegh

AI can help us build dashboards faster than ever before. But faster does not automatically mean better.

In this session, Marjolein Opsteegh shares practical examples of how she works together with AI while designing Power BI dashboards. You'll see where AI can save time, generate ideas, and challenge your thinking, but also where human judgment remains essential.

The focus is not on writing DAX or creating visuals more quickly. It is about building dashboards that people can actually understand, interpret, and use to make decisions. Through real-world examples, you'll learn how AI can help improve report structure, navigation, storytelling, accessibility, and overall user experience.

Whether you are already using AI every day or just getting started, you'll leave with practical ideas for combining the strengths of AI and human expertise to create dashboards that communicate more clearly and deliver more value.

Key Takeaways
Practical ways to use AI during dashboard design
Improving structure, navigation, and usability with AI
Common mistakes AI can help identify (and create!)
Why dashboard literacy matters as much as dashboard development

Finding the right balance between AI assistance and human expertise.

Marjolein Opsteegh is a Power BI consultant, trainer, and speaker who believes that a dashboard is only valuable when people understand it. She combines technical expertise with a strong focus on usability, dashboard literacy, and user experience.

Through her work, community involvement, and event sessions, she loves helping people get more out of their data with practical tips, real-world examples, and a healthy dose of enthusiasm.