How has COVID-19 changed eCommerce, the user behavior and the online purchase preferences? What does it mean for eCommerce advertisers? How should you reshape your eCommerce USP messaging accordingly?
In the past few weeks, we have witnessed how the COVID-19 crisis completely disrupted the eCommerce industry; from demand anomalies, through volatile performance on to changes in user behavior. During the session Ben Grubner, Industry Manager-eCommerce at Google, will walk us through some research work they have done to understand the recent changes. Ben will also provide some general market trends and thoughts about what’s next.
