Facebook & Instagram Ads explained

• Increase your conversion online

• Reach more customers

• Understand the power of Facebook Ads.

You don’t know what Facebook Ads is? Do you think Facebook Ads are not for you? That your customers are not reachable via this channel? With over 1.7 billion users, are you really sure your customers are not on Facebook?

Combining the power of Facebook Ads with the insights from Facebook Pixel help you to reach more clients, to increase your conversion and to target and retarget more efficiently your customer’s segments. In this presentation, you will learn what are Facebook Ads and Instagram Ads, what are the options and their benefits, how to implement efficiently Facebook Pixel and how to use it insights to retarget potential customers. You will also discover how you can mix acquisitions from other channels with Facebook Ads to retarget more efficiently your audience.

About the speaker:

Jean-Christophe has a long experience in digital marketing. With more than 10 years in communication agency and 4 years in a startup specialised on social networks technologies, he has acquired a certain experience of the field. Combined with his knowledge of technologies, he can mix it with marketing strategies to automate and improve growth of your company.

Programme:

• 18h30: Welcome and drinks

• 19h15: Facebook and Instagram Ads explained

• 20h00: Drinks and networking

About the organisation:

This meetup is organised and sponsored by Betacowork, ICAB and MAD Kings. Thanks for their support.