Marketing Strategy & Marketing Technology

Ask anybody who's had a business problem to solve- they'll tell you about the time they they discovered and implemented the PERFECT technology to solve their automation, content management, project management, CRM, or email campaign problems. But after design and implementation, nobody on their team used the technology. It didn't quite stick.

Why does this happen?

Why are we looking first to technology to solve our problems, rather than using technology to enable our business strategy? Why is marketing technology often implemented outside of an organization's existing technology infrastructure?

Panelists:
Jane Ruffino, Head of Marketing, Qapital

Sarah Michaelson, Senior Product Marketing Manager, Betterment

David Becker, Co-Founder, Zkipster

Richard Lee, Director of Digital Marketing & Analytics, Honey

Suresh Harikrishnan, Founder, nudgespot

Moderator:
Shari Hazlett, Marketing Director, Empire Startups & Founder, Chord NYC

Join us for a panel discussion on Wednesday, July 1, at 6:30 pm, to find out how aligning marketing strategy with technology strategy can actually help your organization grow.

Fun facts and infographics: with more than 1,876 choices in marketing technology now available, the martech landscape is definitely crowded. Did you know, that in 2011, there were only about 100 martech platforms available for business use? (See Scott Brinker's annual infographic (http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/) for 2015).

Definitely check out Scott Brinker's infographic and while you're at it, check out his blog, too: http://www.chiefmartech.com .

Thank you to our co-hosts, ImpactHub New York:

http://photos4.meetupstatic.com/photos/event/b/b/5/3/600_439007955.jpeg

Impact Hub NYC is a shared workspace & events space for a membership community of entrepreneurs, activists, creatives, and professionals taking action to drive positive social and environmental change. Join us for coworking & events viahttp://impacthubnyc.com (http://impacthubnyc.com/).