Understanding Gambling and the Modern Casino Customer

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This session takes a look at how the global gaming and casino industry is changing, from customer experience and engagement to the growing role of AI. We’ll explore trends across South Africa, the UK, US and Europe, what leading operators are trying, and how customer expectations are shifting. We’ll also unpack what it means to be an engaged casino customer today, and how behavioral intelligence can help operators understand players, personalize interactions, and create more relevant experiences.