Behavioral Ontologies for Better AI

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Why do people make decisions that seem irrational, inconsistent or difficult to predict? Bias, context, habit and choice overload all shape how customers decide.

In this talk, Jessica Nicole, Behavioral Designer and Analyst at ecosystem.Ai, explores how behavioral science can help us understand those decisions and design better ways to support them. Using examples from financial services, telecommunications and gaming, she looks at how AI can help customers navigate complexity, make clearer choices and interact with products more effectively. She will also touch on how behavioral knowledge can be structured into ontologies, giving AI a stronger foundation for understanding human decision making.