Soft Skills VI: Creating a Killer Personal Brand
Details
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While we commonly associate a brand with a business, it is equally critical to think of brand at a personal level, i.e., your brand. Simply speaking, a brand is a promise of value to be delivered and creates a consistent targeted impression. Your personal brand is your personal value proposition to your target market or audience, be it your colleagues, your bosses, your network or your prospective employer. Your brand comprises of your skills, values, passions, personality, and your unique niches.
When people think or talk about you, is it as if you are just another face in the crowd or is there something more? Similar to a business, it takes a steady effort over a period of time to build a brand while a few bad episodes can destroy a brand. Why should you care about your personal brand? An authentic personal brand helps you achieve your personal and professional goals and makes life fuller and richer -- it is that simple.
Join Hillary Barnhart in her sharing the secret sauce of shaping your personal brand and exploring the essential building blocks of your brand. Plus, in this workshop, you can expect to take away a killer personal brand statement.
Facilitator:
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Hillary Barnhart
Senior Director, Business Operations and Program Management
Applied Materials, Inc.
Entrepreneurial, connected, results-oriented and passionate about innovation, Hillary leads a $500M business operation within a $10B+ company, bringing visions to life and giving life to visions: concept-to-market, quote-to-cash; order fulfillment, M&A, strategic turnarounds, business transformations; Her experience includes 20+ years in engineering, product management, marketing, supply chain, IT and business development. Hillary founded and leads an intrapraneurial venture, pitched at a CEO IoT challenge. She serves as a Board Member with the Association for Corporate Growth Silicon Valley (ACGSV) and on the Advisory Boards of women-led start-ups. Hillary earned her MBA at Santa Clara University, and MSIE and BSEE from Stanford University.