Web Dogma - Killer content or content that kills? Presented by Eric Reiss

This month we are teaming up with SOFLUX (South FL User Experience Meetup) a fellow group who share similar interest in web and user experience. We are pleased and thrilled to announce that Eric Reiss will be the presenter for our July meet-up! Along with our friends at Refresh Ft Lauderdale.

http://photos1.meetupstatic.com/photos/event/6/9/f/1/event_30927121.jpeg

Eric Reiss is the founder of the well known FatDux (http://www.fatdux.com/) interactive agency in Copenhagen , Denmark. Author of Practical Information Architecture and Web Dogma '06. He has also contributed to several other books and publications, including Designing Web Navigation and the online Encyclopedia of Interaction Design. As a former two-term President of the Information Architecture Institute and current Chair of the European Information Architecture Summit, Reiss believes he is one of the most influential figures on the European information architecture/usability/user experience scene.

Topic: Web Dogma - Killer content or content that kills?

Thanks to CMS, it’s easy to fill a web page with dynamic content. Web 2.0 techniques and technologies make it easy for users to add their own contributions. And graphic designers are constantly seeking new ways to differentiate their work. Yet the noisier our pages get, the more difficult it can be to spot the important information. Worse still, if the information surrounding the core content is irrelevant to the mission of the page and/or the goals of the user, inclusion may actually kill the user experience and undermine the business goals of the site owner.

This presentation seeks to introduce the concepts of Web Dogma ’06, a generic mindset created to help web professionals avoid a growing problem.

Since Eric’s Web Dogma was published back in 2006, it has been translated into over a dozen languages. Moreover, it has been adopted as a design philosophy by thousands of web professionals the world over.