Co-Event: Build, Buy or Blend? Navigating the AI Sourcing Dilemma
Details
This panel explores how organizations decide whether to develop AI solutions internally, buy external products, or combine both. It looks at key factors such as strategic relevance, data ownership, speed to market, cost, vendor dependency, regulatory risk, and long-term maintenance.
Senior leaders from banking, insurance and telecom will share how these considerations shape their decisions. They will first present their own experience and approach before we move into a panel discussion that compares different strategies and challenges common assumptions.
Through concrete industry examples, the panel highlights when building creates a competitive advantage and when buying delivers faster or more reliable value. Participants gain practical guidance for choosing the right approach for their own AI roadmap.
Organized by Artifact.
Speakers:
Romain Bonjour
Lead Site Reliability Engineering Transformation, Swisscom
Pascal Simon
Head Business Analytics Services, Viseca
Rea S. Wenk
Chief Data Officer, CSS
Matthias Cullmann
Data & AI Strategy Manager, Helvetia-Baloise
Moderation:
Michael Wegmüller
Co-Founder Artifact
📅 Date & Time: 20.01.2026, 13:00-14:30
⏱️ Duration: 90 minutes (incl. Q&A)
🌐 Language: English
🗣️ Format: Panel
📍 Location: Online (Zoom + YouTube Livestream)
👥 Audience: Corporate & SME professionals
