Dallas Business Lunch & Learn

#### Marketing that pays off: How to budget for real results

Investing in marketing without a clear strategy for measuring results or setting the right budget can be a big setback - especially for small businesses. This session, led by Brad B McCormick, SMU instructor and seasoned marketing strategist, will give you the tools to help you get smarter with your marketing dollars and see real return on investment.

Key Takeaways:

• Why marketing budgets matter more than ever
• How much you should spend on marketing
• How you spend your marketing budget
• Play the long and short game
• Get the most bank for your buck
• Invest in finding your sweet spot for sustainable growth

Walk away with a clear game plan to allocate your marketing resources more effectively - and grow your business with confidence!