How to Use UX for Product Innovation (24 Hours of UX)

Talk Description

The future is being built today by startups and large enterprises working together. User Research, Design Strategy, and UX Design can help to build these new futures by changing how they collaborate in the up-front work of understanding a product vision.

In this talk, Brian Sullivan will explain how UX plays a crucial role at preforming critical user research, design thinking, rapid prototyping, and experimentation to determine the right direction to build the future people want/need. This talk comes from Brian’s experience working as a design strategist on an innovation team at a large enterprise with startups in global locations.

About the Speaker

Brian Sullivan is an award-winning user research and design strategists. He is an industry expert with over 25 years of experience. Brian is an author, which includes an Amazon bestseller. He is an educator at SMU and UNT. During the day, he is the Director of Design Strategy and Innovation for a large travel company. At night, Brian is a dad and adjunct college educator.