Understanding your customer’s buying journey using path analysis on Hadoop

Topic:

Understanding your customer’s buying journey using path analysis on Hadoop

Abstract:

Big Data enables you to combine the vast amount of customer behavior data being generated from mobile, web, social media, transaction systems, ads and turn them into new insights that drive customer acquisition and retention. Hadoop is the ideal platform to centralize your customer data. Learn how to create customer acquisition paths, perform attribution analysis and segment your customers natively on Hadoop.

Join Tim Bezold, Sr. Solution Architect at Datameer, as he discusses how leading edge companies are leveraging big data to:

• Combine customer interaction data to understand customer buying journey

• Identify the most common path to customer churn

• Perform market basket analysis to help with cross-sell and up-sell

Bio:

Tim is a Solutions Architect at Datameer. He dedicates his professional life to help organizations overcome integration challenges and make smarter and better business decisions. Previously Tim worked at IBM the traditional BI data pipeline space. He joined Datameer a year ago enabling companies to use Datameer to integrate, analyze and visualize their Hadoop data to get new insights faster than ever.

Raffle:

Win prizes at the end of the meet up! Raffle tickets will be passed to all attendees.