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Curiosity: Your secret analytics superpower
Ben Gaines, Senior Product Director at Adobe (Analytics)

If you are in attendance at a digital analytics event, I bet it's because you are a deeply curious person: you like to explore and to learn about data, technology, and people.

Did you know that your curiosity is in some ways the most important thing you can bring to your role?

Well, it is. In this short talk, we will discuss why it is so important, how best to expand on it, and maybe what to do when you're in a role where data curiosity isn't as valued.

Beyond the dashboard: How AI transforms data into actionable narratives
Ima Miri, Founder and CEO of AI Point

In this talk, Ima will explore how AI is reshaping the way we understand marketing data, from SEO insights to trending social media content.

Moving beyond dashboards and metrics, she’ll talk about how AI can summarise performance, highlight what’s working (and what’s not), and suggest next steps in a more human, narrative-driven way.

Expect real examples, practical takeaways, and an open discussion on where human intuition still matters most.

What's this all about?
On the second Wednesday of every month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!

Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.

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