Name: Meet up with your analytics peers and chat
Start: 2025-12-10T18:00:00+11:00
End: 2025-12-10T21:00:00+11:00
Location: Canva

Essential: [RSVP via EventBrite](https://www.eventbrite.com/e/data-analytics-wednesday-december-2025-tickets-1970342302868?aff=oddtdtcreator)

**From visibility to recommendation: Measuring what really matters in AI search**
[Frederic Chanut](https://www.linkedin.com/in/fredericchanut/), GAICD, Executive Chairman, In Marketing We Trust

The rise of AI-powered search engines (ChatGPT, Google Gemini, Perplexity) has fundamentally changed how brands are discovered and recommended online. Traditional SEO focused on ranking and visibility, but AI search introduces a critical new dimension: recommendation quality.

This session introduces the concept of Brand Experience Optimization (BX) for AI search—a strategic framework that combines Branding, Customer Experience (CX), and Product Marketing to influence how AI engines not just find, but actively recommend your brand.

**How to combine data and cognitive biases to understand user behaviour and improve conversion rate**
[Raphael Gonzalez](https://www.linkedin.com/in/rapha%C3%ABl-gonzalez-rodriguez/), CEO and Founder, Flowganise

Data tells us what users do, but not why they do it.

In this talk, Raphaël Gonzalez will explore how to bridge analytics and user experience to move beyond surface metrics. Expect practical insights on integrating quantitative data (traffic patterns, event tracking) with qualitative UX signals (heuristics, behaviour flows, cognitive biases) to uncover friction points and convert them into measurable growth.

Raphael has spent the past few years optimising websites conversion rate as a CRO manager with some iconic brands in Australia (Qantas, Country Road Group or Fantastic Furniture). Now he's building [Flowganise](https://flowganise.com/en/) to make data analytics and UX analysis simpler for everyone.

**What's this all about?**
On the second Wednesday of every month the digital analytics community gets together for one or two short talks in an informal setting. There's lots of time for open ended discussion and to socialise. Plus there's free drinks!

Open to anyone interested in digital analytics, we have people ranging from beginners through to analytics gurus and from marketing through to technical spaces, and everything in between.

Simon Rumble

Data & Analytics Wednesday Sydney

Technology

Online Marketing

Big Data

Data Analytics

Hadoop

Web Analytics

Data Visualization

Google Analytics

Website Optimization

Meet up with your analytics peers and chat

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Data & Analytics Wednesday Sydney

Meet up with your analytics peers and chat

Data & Analytics Wednesday Sydney

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